Research ArticleVol. 1, No. 2 (2026)pp. 1–8
A Study on Brand Extension of Fast Moving Consumer Goods to Customers' Perception with Special Reference to Kanyakumari District
S. Catherine Jenifer, S. Bhagavathi, J. Ferusha Pearl
Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. These satisfy elemental, day-to-day household needs other than groceries, ranging from packaged foodstuffs, dairy products, cooking oil, bread, butter, cereals, be…